Apparently, God’s marketing plan for Jesus wasn’t going as well as he had hoped. So, he did what any self-respecting spiritual entrepreneur would do, he held a promotional event.
Jesus just wasn’t getting the traction God wanted. His tattered and worn smock-like and ill-fitting robes together with tread-bare sandals and unshaven un-coiffed appearance tended to diminish the influence of his otherwise godly words. The modern-day rule, that the medium is the message, had yet to be realized. In today’s parlance, he had been trending but as an influencer his popularity was waning. It was time to rebrand Jesus.
In the gospels we learn that Jesus took a few of his pals including his disciple, Peter, James (son of Zebedee), and James’ brother, John the Baptist, up to the top of a mountain. (Mountains are always impressive venues for big promotional events.) This is where Jesus’ rebranding through transfiguration takes place. Matthew 17:2 suggests that Jesus was “transfigured before them. His face shown like the sun, and his clothes became as white as the light.” Two other important pundits of the day, Elijah (representing the prophets) and Moses (representing the law) also arrived just in time to witness what the disciple Luke described as Jesus’ new and obvious glory (Luke 9:32). “Spreading the Good Word” as is the calling of any dutiful Christian today, meant for that particular event these important opinion leaders would later provide street-cred for Jesus’ rebranded magnificence.
In Christian theology, the Transfiguration becomes a pivotal moment in the transcendence of Jesus’ stature as a divine philosopher placing him at the top of the charts among those focused on hearts and minds until the ultimate event—his crucifixion and resurrection—would complete the pillars of a belief system that has survived now for more than two millennia. The Transfiguration is widely held as the moment between what Dorothy Lee described in her 2004 monograph, Transfiguration, as the connection of the temporal and eternal placing Jesus as the bridge between heaven and earth. A whiz-bang promotional event, indeed. God had nailed it.
Fast-forward to today. God, I have a suggestion. And, don’t act like you can’t hear me. Turn up your hearing aids if you must.
Behaving ourselves—living up to the Good Word—is, as I understand it, a prerequisite to pass through the gates of heaven, which apparently now-a-saint Peter has the gig of guarding. However, like the allure of airline frequent flier miles to affect loyalty, the incentive of be good and live forever in heaven is wearing a bit thin today. (I know you don’t need frequent flier miles, God, but have you seen how hard they are to redeem lately?) Maybe modern medicine is to blame keeping us alive way longer than in Jesus’ day, but being good in a world where so few are is starting to take on the odor of Black Friday deals where you pay more than you would have on Thursday. Today, it seems the path to wealth and power depends on how bad you can be. So, […]